The Aleph Group increases competitiveness
with DoCRM.
Challenge:
Present a CRM software solution that would allow a growing
high tech business with multiple locations and a wide variety
of products the ability to increase their sales productivity
level. Most importantly, it must be delivered at a reasonable
price and be user friendly with minimal training provided
to sales staff.
Background: Aleph Computer Inc. is a growing
high tech company specializing in web-based software, computer
based callback systems and various hardware implementations.
Solution: America Connex’s DoCRM
Key Benefits:
Inexpensive. Easy to use and implement. Internet enabled-
log on from any Internet enabled computer anywhere in the
world. Perfect for working out of an in-home office or on
the road. Quickly customize to fit specific company needs.
Allows sales rep to focus on selling, not organizing their
data.
Introduction
to DoCRM
America Connex built DoCRM on the foundation that CRM software
is one of the most important tools for any organization
looking to grow by improving its productivity. We are positioning
DoCRM as a solution for small to mid-sized businesses who
have a rapidly expanding sales organization or deal with
large amounts of contact information on a daily basis.
Business
Focus: Deliver results inexpensively
In this economy the accounting professionals closely scrutinize
all company expenditures. Software is an area that receives
especially close attention. When Aleph Computer set out
to look at CRM software, price and functionality were the
main areas of the focus. Additionally, they wanted to implement
a solution through their own Intranet.
Solution:
Aleph Computer decides to utilize DoCRM
Gary Lee, MIS Director states, “We were looking for a CRM
solution that would be implemented via our own corporate
Intranet. We chose the Intranet version because we felt
that the cost savings combined with our own security measures
were more desirable than the convenience of an Internet
hosted version. America Connex’s DoCRM implementation was
quick and easy. Single server hosting makes implementation
and updating a breeze. They mailed me a CD and moments after
installing it my sales force was using it.”
DoCRM
Feature Highlight:
Sales Reps have access to
Customer Service Database
One of the benefits Aleph Computer immediately realized
was the ability for sales representatives to have instant
access to the customer service Knowledge Base. Being a company
that sells complex software and hardware, up to date customer
service information is vital to keeping customers happy.
Gary states, “if a customer had a problem or an issue with
one of our products it is important the sales rep finds
out about it immediately making sure the problem is not
repeated. With DoCRM all the information is easily attainable,
preventing any customer service related issues from falling
through the cracks and affecting future sales.”
Results:
DoCRM is a cost effective
way of achieving success
DoCRM succeeded in increasing Aleph Computers long-term
relationship’s with its clients by providing a single-source
database for information. It also improved the reaction
time to a client’s fulfillment request by providing for
accurate organization of administrative data and easily
accessible information on potential candidates. Additionally,
Aleph Computer improved the quality of its leads by using
DoCRM’s reporting capabilities to analyze which areas produced
the best results.
Although DoCRM is an inexpensive choice the features are
very powerful. DoCRM will help improve your company’s productivity
and long-term client relationships. As your company grows,
the amount of data and contact information will grow. As
you organize the data into DoCRM it will become increasingly
valuable.
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