The Dory Group increases competitiveness
with DoCRM.
Challenge:
Present a CRM software solution that would allow a growing
recruitment business the ability to increase their sales
productivity level. Most importantly, it must be delivered
at a reasonable price and without the need of technical
assistance for the implementation.
Background: The Dory Group is a start-up
recruitment business based out of Swampscott, MA. The recruitment
business faces a tremendous amount of competition due to
the wide spread availability of information via the web.
To gain a competitive edge, The Dory Group is focusing on
rapid response to client needs. In turn, their CRM solution
will play a large role in achieving success. Their proposed
solution must be Internet enabled as both principles often
work from their home and on the road. At the same time,
their Account Executives in their main office need to have
access to updated data.
Solution: America Connex’s DoCRM
Key Benefits: Inexpensive. Easy to use and implement. Internet
enabled- log on from any Internet enabled computer anywhere
in the world. Perfect for working out of an in-home office
or on the road. Quickly customize to fit specific company
needs.
Introduction
to DoCRM
America Connex built DoCRM on the foundation that CRM software
is one of the most important tools for any organization
looking to grow by improving its productivity. We are positioning
DoCRM as a solution for small to mid-sized businesses who
have a rapidly expanding sales organization or deal with
large amounts of contact information on a daily basis.
“We
see our strength in being able to deliver key features previously
unavailable for CRM software in this price range. We are
fully Internet enabled, you can log on from your office,
your home, or your client site- anywhere you have access
to an Internet enabled computer. If you are unable to connect
to the Internet you have the ability to use DoCRM in offline
mode. Your data is automatically updated via a Sync Manager
the next time you log on.” States Dean Fragola, VP of Sales
for America Connex. “Having been in sales for 15 years I’ve
worked with a lot of different CRM packages, ranging in
size from a full fledged enterprise based Internet solution
to a single user Contact Manager. Our software engineers
here at America Connex have done a great job including the
features from the best CRM software available and delivering
them for a price any company can afford.”
Business
Focus: Deliver results inexpensively
To The Dory Group, the fiscal bottom line is extremely important
at this stage in their company growth cycle. However, because
of the heavy volume of contacts and information utilized
on a daily basis, they are in need of a package that will
efficiently provide a manageable solution. Additionally,
The Dory Group had a sizeable database that contained their
current client list. The CRM package they chose had to provide
a quick migration of their legacy data. For DoCRM, it was
a simple solution that does not have to involve an IT expert.
They exported their data to Excel and then converted it
to CSV format. DoCRM accepts imports in both CSV and XML
formats.
Solution:
The Dory Group decides to utilize DoCRM
Said Steven Correnti, founder and VP of Sales at The Dory
Group, “The amount of data a company such as ours has to
deal with on a day-to-day basis can be overwhelming. In
order to stay competitive in this tough economy we need
to be able to react quickly. DoCRM allows us to massage
the organizational process so as to fit our needs by reducing
the daily administrative workload. I especially like the
ability to add an attachment to the lead or account. When
we have a request from a client for a specific need, we
have to sort through numerous resumes and match them to
the contacts in our database. Having the ability to attach
the resume to the contact in DoCRM is a very nice feature.
This prevents a last minute scramble to associate the contacts
in our database and their updated resumes with the position
that needs to be filled.”
DoCRM
Feature Highlight:
Log on from any Internet enabled computer
Steven continues, “Another nice feature is the ability to
work from my home office. Because I’m often on the road
recruiting, I spend a lot of time out of the office. DoCRM
is a perfect solution because of the ability to work either
online or offline. If it’s not convenient to go into my
office I can work from my computer at home. The changes
I make to the DoCRM database are updated in real-time. I
don’t have to worry about anyone in the office getting incorrect
or out-dated information on a specific account. If I’m unable
to log on the Internet, I can work offline. The next time
I log on the data is automatically synched and updated.”
Results:
DoCRM is a cost effective way of achieving success
DoCRM succeeded in by increasing The Dory Group’s long-term
relationship’s with its clients by providing a single-source
database for information. It also improved the reaction
time to a client’s fulfillment request by providing for
accurate organization of administrative data and easily
accessible information on potential candidates. Additionally,
The Dory Group improved the quality of its leads by using
DoCRM’s reporting capabilities to analyze which areas produced
the best results.
Although
DoCRM is an inexpensive choice the features are very powerful.
DoCRM will help improve your company’s productivity and
long-term client relationships. As your company grows, the
amount of data and contact information will grow. As you
organize the data into DoCRM it will become increasingly
valuable.
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